How we grew Bloomroute's templates with a dedicated site and a working hub
Bloomroute is a partner agency practice we support with ongoing marketing work, a lead site and a hub for buyers.
The challenge
Bloomroute grows through buyers who compare before they talk to sales. It needed reusable templates for a few sectors, built with the agency so their producers can ship the next site before the design work began. The brief was a site and a follow-on rhythm, not a one-off set of pages.
What we built
- Bloomroute team support across the year: positioning, pages and measurement, held with the client in one running plan.
- A dedicated section of the site built to bring in new producer leads each month.
- A signed-in area where the Bloomroute team checks progress, models the next quarter, and downloads the pages and notes they use in sales calls.
- Search setup and tracking so Bloomroute enquiries are counted apart from other demand.
The result
Across the engagement, the agreed metric moved as planned, with a clearer pipeline and a working hub the team still uses. The figure comes from the engagement and is checked again before we repeat it in a public pitch or a page.
“The templates are specific to the sectors we sell. Our team can start a new site from them without redrawing the basics each time this year.”
Bloomroute runs on a stack the in-house team can edit after handoff. Where their own editors matter more than custom engineering, we say so and we write that down.