SEO measured in enquiries, not sessions. We map the searches your buyers run at each stage of research, ship the technical and content work ourselves (no recommendations PDF left to rot), and report on what ranked, what it earned and what it is worth.
Every query your buyers run gets mapped to the research stage it serves and the page that should answer it. No volume blogging, no keyword stuffing: a page exists only because a buying question exists.
What the buyer searches
Stage
The page that answers it
"fleet tracking software India pricing"
Buying
Pricing page with honest ranges and what's included
"[category] vs [competitor]"
Comparing
A comparison page that names both, fairly
"best [category] for mid-size firms"
Comparing
A shortlist guide with selection criteria
"how does [problem] usually get solved"
Researching
A question-led guide that earns the later searches
Illustrative structure. Your map is built from live search data for your category.
Why it's a different job
B2B SEO chases decisions, not traffic.
General SEO chases volume. B2B SEO chases a small number of expensive decisions, made slowly, by committees, increasingly with AI assistants in the loop. That changes what you target, what you write and how you measure.
Volumes are small, values are large
A hundred visits from procurement-stage searches outearn ten thousand from generic ones. We optimise revenue per ranking, not traffic per month, which changes every keyword decision.
A committee buys, not a clicker
The researcher who finds you is rarely the budget holder who approves you. Pages are written to survive being forwarded: self-contained, specific, with the evidence a sceptical finance director needs.
The cycle runs months, not sessions
B2B buyers research for one to six months before enquiring. We build visibility across the whole research arc, then measure influence on pipeline rather than last-click conversions.
AI answers now sit on top of the results page
ChatGPT, Claude, Perplexity and Google AI Overviews answer before anyone scrolls. The same structured, specific content that ranks is what gets cited, so we engineer for both surfaces from the start.
Pipeline reporting
A report finance can read.
Monthly reporting connects rankings to enquiries and revenue using the analytics events built into the site. Every ranking is attached to what it produced, so the conversation stays about pipeline, not positions.
Money term
Position
Enquiries
Attributed pipeline
"[service] provider India"
#3 ↑2
6
₹48L
"[category] pricing"
#1 –
4
₹31L
"[competitor] alternative"
#2 ↑5
3
₹26L
"best [category] for [sector]"
#4 ↑3
2
₹17.5L
Illustrative report structure, not client data. Your numbers come from your own analytics events.
The programme
What's in every SEO programme.
Five workstreams, run monthly, itemised in every report. Because the studio builds sites for a living, the technical work ships in code rather than dying in a recommendations deck. You see what shipped each month.
01
Technical SEO and site experience
Found, crawled, fast. Fixes are implemented by us, in the codebase, the same month they're found — not parked as a ticket for your developers.
Crawl and index control
Core Web Vitals and speed
Structured data and schema
Internal linking architecture
Migration and redirect safety
02
Keyword and buyer-intent mapping
One page per intent, mapped to the research stage it serves and the revenue it can carry for your pipeline.
Buying-stage keyword research
Comparison and alternative terms
Intent-to-page architecture
Cannibalisation cleanup
Quarterly re-prioritisation
03
Content production
Briefed from interviews with your specialists, drafted by us, signed off by you — so pages sound like your firm.
Service and sector pages
Question-led articles and guides
Answer-first structure with FAQs
Author and entity signals
Refreshes of decaying pages
04
Authority and digital PR
Links that survive an audit: relevance-first placements and data-led stories, never bought lists.
Linkable assets and data pieces
Relevant trade and sector placements
Competitor link-gap closing
Brand mention reclamation
05
Measurement and pipeline reporting
Events on every conversion step, enquiries attributed to the pages and queries that produced them.
Rankings on money terms
Organic enquiries and pipeline
AI citation share alongside rankings
A monthly report finance can read
What happens, and when.
Honest expectations, set in month one
Month 1
Audit and strategy
Technical audit, buying-intent map, baseline rankings and AI citations recorded, quick wins shipped in the first fortnight.
Months 2–3
Foundations ship
Technical debt cleared in code, priority pages restructured, first content cycle live with schema and FAQs.
Months 3–6
Compounding
Rankings move on money terms, authority work lands, early enquiries attribute back to organic. Expect movement here, not month one, and we say so up front.
Month 6 →
Scale what earns
Budget shifts to the lines and markets producing pipeline. If the economics stop working, we tell you and stop taking the money.
Is a B2B SEO programme right for you?
A good fit when
✓Your average deal is worth four figures or more, so a handful of monthly enquiries pays for the programme
✓Sales can close the leads marketing sources, and you can tell us what happened to them
✓You can live with a 3 to 6 month build-up while paid search carries the short term
✓Your site can be changed (ours or yours), so fixes ship instead of queueing for months
✓Someone on your side can sign off content within a week of receiving the draft
Not the right call when
×You need leads this month: start with paid search instead, then layer SEO
×Head-term vanity rankings are the goal regardless of revenue impact
×Nobody internally can approve content, so publishing stalls for weeks
×The unit economics can't support it; if we think that's the case, we'll say so on the first call
FAQ
Asked before every programme.
Credible retainers typically run from about ₹80k to ₹4L a month, with the work itemised monthly: technical fixes shipped, content published, authority work done and a pipeline report. Cheaper offers usually mean a reseller and a template.
Share your offer, average deal size and which searches already bring you close. We'll reply with an honest view on whether SEO is the right next spend.