Our method: discovery, strategy and shipping - how we build sites that win

Services — SEO & marketing

B2B SEO that drives qualified pipeline.

SEO measured in enquiries, not sessions. We map the searches your buyers run at each stage of research, ship the technical and content work ourselves (no recommendations PDF left to rot), and report on what ranked, what it earned and what it is worth.

Start a projectFree website redesignA defined monthly programme, itemised in every report

One page per intent.

The buying-intent map

Every query your buyers run gets mapped to the research stage it serves and the page that should answer it. No volume blogging, no keyword stuffing: a page exists only because a buying question exists.

What the buyer searchesStageThe page that answers it
"fleet tracking software India pricing"BuyingPricing page with honest ranges and what's included
"[category] vs [competitor]"ComparingA comparison page that names both, fairly
"best [category] for mid-size firms"ComparingA shortlist guide with selection criteria
"how does [problem] usually get solved"ResearchingA question-led guide that earns the later searches

Illustrative structure. Your map is built from live search data for your category.

Why it's a different job

B2B SEO chases decisions, not traffic.

General SEO chases volume. B2B SEO chases a small number of expensive decisions, made slowly, by committees, increasingly with AI assistants in the loop. That changes what you target, what you write and how you measure.

Volumes are small, values are large

A hundred visits from procurement-stage searches outearn ten thousand from generic ones. We optimise revenue per ranking, not traffic per month, which changes every keyword decision.

A committee buys, not a clicker

The researcher who finds you is rarely the budget holder who approves you. Pages are written to survive being forwarded: self-contained, specific, with the evidence a sceptical finance director needs.

The cycle runs months, not sessions

B2B buyers research for one to six months before enquiring. We build visibility across the whole research arc, then measure influence on pipeline rather than last-click conversions.

AI answers now sit on top of the results page

ChatGPT, Claude, Perplexity and Google AI Overviews answer before anyone scrolls. The same structured, specific content that ranks is what gets cited, so we engineer for both surfaces from the start.

Pipeline reporting

A report finance can read.

Monthly reporting connects rankings to enquiries and revenue using the analytics events built into the site. Every ranking is attached to what it produced, so the conversation stays about pipeline, not positions.

Money termPositionEnquiriesAttributed pipeline
"[service] provider India"#3 ↑26₹48L
"[category] pricing"#1 –4₹31L
"[competitor] alternative"#2 ↑53₹26L
"best [category] for [sector]"#4 ↑32₹17.5L

Illustrative report structure, not client data. Your numbers come from your own analytics events.

The programme

What's in every SEO programme.

Five workstreams, run monthly, itemised in every report. Because the studio builds sites for a living, the technical work ships in code rather than dying in a recommendations deck. You see what shipped each month.

01

Technical SEO and site experience

Found, crawled, fast. Fixes are implemented by us, in the codebase, the same month they're found — not parked as a ticket for your developers.

  • Crawl and index control
  • Core Web Vitals and speed
  • Structured data and schema
  • Internal linking architecture
  • Migration and redirect safety
02

Keyword and buyer-intent mapping

One page per intent, mapped to the research stage it serves and the revenue it can carry for your pipeline.

  • Buying-stage keyword research
  • Comparison and alternative terms
  • Intent-to-page architecture
  • Cannibalisation cleanup
  • Quarterly re-prioritisation
03

Content production

Briefed from interviews with your specialists, drafted by us, signed off by you — so pages sound like your firm.

  • Service and sector pages
  • Question-led articles and guides
  • Answer-first structure with FAQs
  • Author and entity signals
  • Refreshes of decaying pages
04

Authority and digital PR

Links that survive an audit: relevance-first placements and data-led stories, never bought lists.

  • Linkable assets and data pieces
  • Relevant trade and sector placements
  • Competitor link-gap closing
  • Brand mention reclamation
05

Measurement and pipeline reporting

Events on every conversion step, enquiries attributed to the pages and queries that produced them.

  • Rankings on money terms
  • Organic enquiries and pipeline
  • AI citation share alongside rankings
  • A monthly report finance can read

What happens, and when.

Honest expectations, set in month one
Month 1

Audit and strategy

Technical audit, buying-intent map, baseline rankings and AI citations recorded, quick wins shipped in the first fortnight.

Months 2–3

Foundations ship

Technical debt cleared in code, priority pages restructured, first content cycle live with schema and FAQs.

Months 3–6

Compounding

Rankings move on money terms, authority work lands, early enquiries attribute back to organic. Expect movement here, not month one, and we say so up front.

Month 6 →

Scale what earns

Budget shifts to the lines and markets producing pipeline. If the economics stop working, we tell you and stop taking the money.

Is a B2B SEO programme right for you?

A good fit when

  • Your average deal is worth four figures or more, so a handful of monthly enquiries pays for the programme
  • Sales can close the leads marketing sources, and you can tell us what happened to them
  • You can live with a 3 to 6 month build-up while paid search carries the short term
  • Your site can be changed (ours or yours), so fixes ship instead of queueing for months
  • Someone on your side can sign off content within a week of receiving the draft

Not the right call when

  • You need leads this month: start with paid search instead, then layer SEO
  • Head-term vanity rankings are the goal regardless of revenue impact
  • Nobody internally can approve content, so publishing stalls for weeks
  • The unit economics can't support it; if we think that's the case, we'll say so on the first call
FAQ

Asked before every programme.

Credible retainers typically run from about ₹80k to ₹4L a month, with the work itemised monthly: technical fixes shipped, content published, authority work done and a pipeline report. Cheaper offers usually mean a reseller and a template.

Related

Tell us what a good enquiry is worth.

Share your offer, average deal size and which searches already bring you close. We'll reply with an honest view on whether SEO is the right next spend.