Our method: discovery, strategy and shipping - how we build sites that win

Services — AI

AI that earns its keep.

Most AI pitches are theatre. We ship AI that changes a workflow and can prove it, because we run our own AI product in production. Agents and automation that remove real manual hours, AI inside your e-commerce and product, AI audits, and the AEO and GEO work that gets you recommended when buyers ask an assistant.

Contact usGet a free website redesignBuilds from ₹18L; audits and scoped automations cost less
Real AI, shipped

We don't recommend anything we haven't run.

Client platforms and products of our own, live in production. Every rule on this page was paid for once already by us, on the builds below.

AI classification, in the product and on the site
Trade intake classifiers

We build AI agents that understand messy real-world inputs — photos, documents, codes — then put the same intelligence on the marketing site so visitors can try it. The product sells itself when buyers watch it work.

how we position this work →
An AI builder, run in production
Brief-to-site pipelines

Turns a business brief into a working website flow automatically, with the marketing site, AI engineering, integrations and account portal delivered as one piece — and operated daily, which is where the discipline on this page comes from.

read related work →
AI-assisted sales tooling
Sales middle-office AI

One of our own product lanes — AI applied to the unglamorous middle of a sales workflow, where an hour saved every day actually compounds across the team.

our own product
AI operations for agencies
Studio ops tooling

Tooling we build for agency workflows, born from running our own studio on the same ideas we sell to clients every single week.

our own product

The thinking behind it — AI built in, not on — lives across our AI automation and search services.

The lanes

What we build.

Four lanes, one rule: AI gets scoped where it changes a workflow, not where it decorates one. If a feature does not remove cost or lift conversion, it does not ship.

01

AI agents and automation

Agents and workflows that do real jobs: triage and routing, document handling, quoting, research and support. Built with the failure states, evaluation and human-in-the-loop controls that keep them trustworthy in production.

guardrails · evaluation · human-in-the-loop
02

AI inside your site and your product

Assistants, semantic search, recommendation and generation built into your website, store or app — where they lift conversion or remove cost, not where they decorate a homepage.

conversion or cost, or it doesn't ship
03

AI audits

An honest look at where AI would actually pay back in your business, and where it would not. You leave with a prioritised, costed list, not a hype deck.

prioritised · costed · honest
04

AEO and GEO (AI search)

The work that gets you cited when buyers ask ChatGPT, Claude, Perplexity and Google's AI for a shortlist: answer-first content, entity and schema structure, llms.txt, and citation tracking.

runs monthly via AI visibility
Where AI pays

Three places AI earns its keep.

Most AI agencies sell the third of these and stop. Because we're a design and software studio, we put AI where it wins customers and where your customers can feel it — and the audit ranks all three for your business before anything gets built.

In your marketing stack

AI search visibility engineered in, so you show up when buyers ask an assistant instead of Google, and a site that iterates at AI speed. This is where AI wins you customers before a competitor has updated their deck.

In your product

Classifiers, agents and AI features your end customers actually touch. When the classifier lives on the website itself — visitors drop in a photo and see what the AI sees — the product speaks for itself.

In your operations

Automations for the work your team repeats — quoting, routing, document handling, reporting — connected to the systems you already run rather than another dashboard nobody opens. Humans stay in charge; the boring parts stop being manual.

How an AI engagement runs.

Audit first, build on evidence

No six-month strategy phase. The audit finds where AI pays, a prototype proves it against your real data in weeks, and only what survives that test gets engineered for production. Builds from ₹18L, scoped after discovery and itemised before you commit; talk to us about the audit-to-shipped path in detail.

Fixed price

Audit, priced and honest

Where AI genuinely pays in your business, and where it doesn't: a ranked list of candidates with effort, risk and expected return on each, written by the engineers who would build them.

→ prioritised, costed list
In weeks

Prototype

The top candidate built as a working prototype against your real data, not a demo against sample data. You judge results, not promises — and if the numbers don't hold, we say so and stop there.

→ results you can judge
On evidence

Production

What works gets engineered properly: guardrails, monitoring and evaluation designed in, deployed as plain code in a repository in your name, connected to the systems you already run.

→ live, owned, monitored
Ongoing

Iterate and extend

Production data feeds the next decision: tighten what drifts, extend what pays, retire what doesn't. The same evaluation that gated launch keeps running afterwards.

→ compounding returns
Built responsibly

Trustworthy in production, not just in the demo.

The demo is the easy part. These are the operating rules every AI build here ships with, because we run our own AI product and live with the consequences of skipping any of them daily.

Guardrailsstandard ✓

Limits, logging, evaluation

Every agent and automation has boundaries, a log of what it did and why, and evaluation designed in before launch — not bolted on after the first incident.

Human checkpointsstandard ✓

People approve what carries risk

AI drafts, routes and classifies; a person signs off the decisions that matter. Human-in-the-loop is a design decision here, not an apology.

Owned by youstandard ✓

Plain code, your accounts

Your code, your model accounts, your data, documented for handover. We build AI you can run and extend without us, the same way we run our own.

No per-seat platformsstandard ✓

Model calls you control

Providers and models swap without a rewrite, and there's no per-seat AI platform standing between you and your own feature — or billing you for it every month.

Is AI work right for you?

A good fit when

  • A named workflow eats real hours every week, or a feature your customers actually touch could carry useful AI
  • You want the honest answer first: the audit ranks where AI pays back before anything gets built
  • The budget can reach ₹18L for product and feature work; audits and contained automations cost less
  • You want to own and operate the finished result — code, model accounts and data all in your name

Not the right call when

  • An off-the-shelf chatbot is all you need; there are cheaper places to get one, and we'll say so on the first call
  • You want AI on the homepage for the demo's sake only; if it doesn't remove cost or lift conversion, it doesn't ship
  • What you actually need is a data-science hire or a full enterprise ML programme; the audit will tell you that for a fixed fee, not for six months
FAQ

Asked before every AI build.

Four things: agents and automation that remove manual hours; AI built into a website, store or product; AI audits that tell you honestly where it pays back; and AEO/GEO so AI assistants recommend you. We scope AI where it changes a workflow, not where it decorates one — a discipline shipping our own AI in production taught us.

Related

Tell us where hours disappear.

Share the workflow, the product surface, or the search questions buyers ask. We'll reply with an honest audit plan — including when AI is not the answer.