How we grew Deskline's meetings with a dedicated site and a working hub
Deskline is a sales software product we support with ongoing marketing work, a lead site and a hub for buyers.
The challenge
Deskline grows through buyers who compare before they talk to sales. It needed an agent that can call, qualify and book a meeting, then hand the sales team a note they can use for the team. The brief was a site and a follow-on rhythm, not a one-off set of pages.
What we built
- Deskline team support across the year: positioning, pages and measurement, held with the client in one running plan.
- A dedicated section of the site built to bring in new meeting leads each month.
- A signed-in area where the Deskline team checks progress, models the next quarter, and downloads the pages and notes they use in sales calls.
- Search setup and tracking so Deskline enquiries are counted apart from other demand.
The result
Across the engagement, the agreed metric moved as planned, with a clearer pipeline and a working hub the team still uses. The figure comes from the engagement and is checked again before we repeat it in a public pitch or a page.
“The agent books meetings we would have chased by hand. The notes it leaves are specific enough that sales does not start from zero this year.”
Deskline runs on a stack the in-house team can edit after handoff. Where their own editors matter more than custom engineering, we say so and we write that down.