Case study · B2B SaaS
How we grew Zoho's discovery with a dedicated site and a working hub
Zoho is a business software suite we support with ongoing marketing work, a lead site and a hub for buyers.
The challenge
Zoho grows through buyers who compare before they talk to sales. It needed a path that sends a buyer to the right app, and a hub the sales team can trust when a deal is moving. The brief was a site and a follow-on rhythm, not a one-off set of pages.
What we built
- Zoho team support across the year: positioning, pages and measurement, held with the client in one running plan.
- A dedicated section of the site built to bring in new partner leads each month.
- A signed-in area where the Zoho team checks progress, models the next quarter, and downloads the pages and notes they use in sales calls.
- Search setup and tracking so Zoho enquiries are counted apart from other demand.
The result
Across the engagement, the agreed metric moved as planned, with a clearer pipeline and a working hub the team still uses. The figure comes from the engagement and is checked again before we repeat it in a public pitch or a page.
“They needed almost no extra steering. The team grasped our buyers and wrote pages that fit them, with design that stayed sharp throughout for the team.”
Zoho runs on a stack the in-house team can edit after handoff. Where their own editors matter more than custom engineering, we say so and we write that down.