How we grew Freshworks's demand with a dedicated site and a working hub
Freshworks is a software support company we support with ongoing marketing work, a lead site and a hub for buyers.
The challenge
Freshworks grows through buyers who compare before they talk to sales. It needed product stories and forms that suit buyers in India and abroad, with leads the sales team can trust before the design work began. The brief was a site and a follow-on rhythm, not a one-off set of pages.
What we built
- Freshworks team support across the year: positioning, pages and measurement, held with the client in one running plan.
- A dedicated section of the site built to bring in new buyer leads each month.
- A signed-in area where the Freshworks team checks progress, models the next quarter, and downloads the pages and notes they use in sales calls.
- Search setup and tracking so Freshworks enquiries are counted apart from other demand.
The result
Across the engagement, the agreed metric moved as planned, with a clearer pipeline and a working hub the team still uses. The figure comes from the engagement and is checked again before we repeat it in a public pitch or a page.
“Straight work, a fast pace, and everything we paid for sits in our name. No platform lock-in and no vague extras on the invoice this year.”
Freshworks runs on a stack the in-house team can edit after handoff. Where their own editors matter more than custom engineering, we say so and we write that down.