How we grew Kiteco's brand with a dedicated site and a working hub
Kiteco is a restaurant food brand we support with ongoing marketing work, a lead site and a hub for buyers.
The challenge
Kiteco grows through buyers who compare before they talk to sales. It needed a brand site people remember after one visit, then a clear way to order again without hunting for the menu for the team. The brief was a site and a follow-on rhythm, not a one-off set of pages.
What we built
- Kiteco team support across the year: positioning, pages and measurement, held with the client in one running plan.
- A dedicated section of the site built to bring in new guest leads each month.
- A signed-in area where the Kiteco team checks progress, models the next quarter, and downloads the pages and notes they use in sales calls.
- Search setup and tracking so Kiteco enquiries are counted apart from other demand.
The result
Across the engagement, the agreed metric moved as planned, with a clearer pipeline and a working hub the team still uses. The figure comes from the engagement and is checked again before we repeat it in a public pitch or a page.
“The site finally looks like the food. People mention the design, and the reorder path is something our regulars actually finish before the design work began.”
Kiteco runs on a stack the in-house team can edit after handoff. Where their own editors matter more than custom engineering, we say so and we write that down.