How we grew Loomline's product with a dedicated site and a working hub
Loomline is a software product company we support with ongoing marketing work, a lead site and a hub for buyers.
The challenge
Loomline grows through buyers who compare before they talk to sales. It needed the product, the API, the account area and the brand to read as one company, not four separate projects on this whole brief. The brief was a site and a follow-on rhythm, not a one-off set of pages.
What we built
- Loomline team support across the year: positioning, pages and measurement, held with the client in one running plan.
- A dedicated section of the site built to bring in new account leads each month.
- A signed-in area where the Loomline team checks progress, models the next quarter, and downloads the pages and notes they use in sales calls.
- Search setup and tracking so Loomline enquiries are counted apart from other demand.
The result
Across the engagement, the agreed metric moved as planned, with a clearer pipeline and a working hub the team still uses. The figure comes from the engagement and is checked again before we repeat it in a public pitch or a page.
“They treated the API, the portal and the marketing site as one product. That is rare, and it shows in how the brand holds together today.”
Loomline runs on a stack the in-house team can edit after handoff. Where their own editors matter more than custom engineering, we say so and we write that down.