How we grew PhonePe's channel with a dedicated site and a working hub
PhonePe is a payments product company we support with ongoing marketing work, a lead site and a hub for buyers.
The challenge
PhonePe grows through buyers who compare before they talk to sales. It needed partner screens that follow how merchants actually get paid, with the same clarity on the public site before any of the design began. The brief was a site and a follow-on rhythm, not a one-off set of pages.
What we built
- PhonePe team support across the year: positioning, pages and measurement, held with the client in one running plan.
- A dedicated section of the site built to bring in new partner leads each month.
- A signed-in area where the PhonePe team checks progress, models the next quarter, and downloads the pages and notes they use in sales calls.
- Search setup and tracking so PhonePe enquiries are counted apart from other demand.
The result
Across the engagement, the agreed metric moved as planned, with a clearer pipeline and a working hub the team still uses. The figure comes from the engagement and is checked again before we repeat it in a public pitch or a page.
“The partner side finally matches a merchant's day. That clarity on its own justified the time we spent on the rebuild before the design work began.”
PhonePe runs on a stack the in-house team can edit after handoff. Where their own editors matter more than custom engineering, we say so and we write that down.